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"Get Your Sexy Back" (GYSB) is a youth-led anti-binge drinking initiative that aims to promote responsible drinking behaviour, by raising the social currency of moderation. The first such initiative in Singapore, the programme was launched in December 2007 and spearheaded by Asia Pacific Breweries (APBS), an Asian Brewery listed on the Singapore Exchange.〔(Anti-binge drinking campaign: Get serious ) Asiaone News, 11 February 2008.〕 A recurring message of the campaign is that consuming 5 or more units of alcohol at a single sitting constitutes binge drinking. This is only one possible definition of binge drinking and other standards have been adopted by anti-binge drinking campaigns in countries like Australia by the National Health and Medical Research Council. In 2008, GYSB released the findings of a survey into the drinking habits of young adults in Singapore aged between 18 and 25. The findings of this survey showed an increasing prevalence of binge drinking among youths, and a greater tendency towards excessive drinking among female drinkers.〔(Binge drinking an "emerging issue in Singapore, says HPB ), Channel NewsAsia, 7 December 2008.〕 == History == Get Your Sexy Back was originally conceived by four students from the Nanyang Technological University (NTU), as part of a school project. The students identified several factors responsible for binge drinking among youths in Singapore and approached APBS for support. The programme was subsequently adopted by APBS as part of its corporate social responsibility initiatives in Singapore. GYSB was first launched in December 2007〔(Moderate drinking keeps you sexy ) Marketing-Interactive, 11 January 2008.〕 with the aim of encouraging responsible drinking behaviour among young adults from 18 – 25 years old by raising the social currency of moderation. The programme engages its target audience through various youth-related activities and platforms, broadly spanning the areas of music, fashion, sports and friendship. GYSB's slogan: “It’s not the drinking, it’s how you’re drinking” was adapted with permission from a New Zealand campaign by the Alcohol Advisory Council of New Zealand (ALAC).〔(Alcohol Advisory Council of New Zealand (ALAC) )〕 The programme has been present at a number of youth-oriented events, particularly in conjunction with tertiary student associations and national youth bodies. These events include the NTU Surf n Sweat, National Vertical Marathon, the Seventeen magazine Queen of Queens and the Singapore Management University (SMU) Waikiki. In partnering these events, the programme has frequently drawn on support from other corporate partners including Singaporean fashion label NewUrbanMale.com, outdoor media specialists Clear Channel Singapore, as well as convenience chains Cheers and 7-Eleven. The campaign has also been actively involved in the recruitment of youth volunteers and volunteer ambassadors to pledge their support for the cause of moderate drinking. Recruitment of volunteers has mainly been conducted online via the campaign website, in the various tertiary campuses, as well as at roadshows held at shopping malls. In February 2010, an article in the TODAY newspaper cited GYSB as an example of a highly successful youth-oriented campaign. The article also stated that more and more youths have been pledging their support for moderate drinking since the launch of GYSB in 2007.〔("Young Guns" ), Today Newspaper, 9 February 2010〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Get Your Sexy Back」の詳細全文を読む スポンサード リンク
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